Tucson, AZ, October 5, 2026 — Spirit Halloween, a prominent retailer of Halloween costumes and accessories, has unveiled its annual report outlining projected costume trends for the 2026 season. The company’s analysis forecasts that popular culture franchises will continue to influence consumer choices, alongside enduring traditional themes.

According to the report, specific franchises expected to drive costume sales include those from beloved animated films, comic book heroes, popular video games, and emerging internet phenomena. Among the predicted popular franchise-based costumes are characters from Toy Story, the superhero Spider-Man, and the widely played game Fortnite. The report also indicates anticipated interest in costumes inspired by Kpop Demon Hunters and the online horror phenomenon known as The Backrooms.

In addition to contemporary entertainment properties, Spirit Halloween’s forecast also points to a sustained demand for classic Halloween archetypes. Traditional themes such as mythological monsters, a perennial favorite for many, are expected to remain popular. The allure of terror will also see slasher villains continuing to be a significant trend. Furthermore, themes of fantasy and medieval eras are projected to gain traction, with knights and dragons identified as anticipated popular costume choices for 2026.

The report suggests a diverse landscape for Halloween costumes in 2026, catering to a wide range of interests from modern media consumption to timeless folklore and horror genres. The company has not provided further details regarding specific character popularity within franchises or regional variations in trend adoption.


Story summarized from the original created by Scripps News Group on www.kgun9.com, see more information here.

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