New Book “Bear Down” Chronicles Life of John “Button” Salmon and Origin of Iconic Slogan

Tucson, AZ, September 17, 2026 —

A new book titled “Bear Down” has been released, offering an in-depth look at the life of John “Button” Salmon, a University of Arizona athlete whose final words became the inspiration for the institution’s renowned rallying cry.

Authored by Phil Buehler, the publication delves into the narrative of Salmon’s life. The content reportedly covers his upbringing, his experiences as both a student and an athlete at the University of Arizona, and the circumstances surrounding a tragic accident that led to his passing.

The book also details how Salmon’s dying words were the catalyst for the creation of the famous “Bear Down” slogan. This release coincides with the upcoming 100th anniversary of John “Button” Salmon’s death, a significant milestone for the University of Arizona community.

Details regarding the specific timeline of Salmon’s life or the exact nature of the tragic accident were not provided in the summary. The author, Phil Buehler, has compiled the account to preserve the memory of Salmon and the enduring legacy of the phrase he inspired.

The book aims to provide readers with a comprehensive understanding of Salmon’s journey, from his early years to his impactful, albeit brief, time at the university. The “Bear Down” slogan has since become a widely recognized symbol associated with the University of Arizona and its athletic programs.

Story summarized from the original created by Pat Parris on www.kgun9.com, see more information here.

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