M&M’s Teams Up With Marvel for Limited-Edition Collectible Campaign
M&M's is launching a promotional campaign with Marvel, featuring limited-edition collectible packs that mash up M&M's spokescandies with Marvel characters like Deadpool and Wolverine, ahead of the "Avengers: Doomsday" movie release. The collaboration also includes a crossover comic book and…
Tucson, AZ, October 9, 2026 — Mars Wrigley, the maker of M&M’s, has announced a new promotional campaign in partnership with Marvel. The collaboration is set to introduce a series of limited-edition collectible M&M’s packs that blend the iconic M&M’s spokescandies with popular Marvel characters.
The initiative features a crossover where M&M’s characters are reimagined alongside well-known Marvel superheroes and villains. Among the characters highlighted are Deadpool and Wolverine, who will be featured in the unique packaging designs. This promotional effort is timed to coincide with the anticipated release of the “Avengers: Doomsday” movie.
In addition to the special candy packaging, the campaign includes a crossover comic book, offering fans a narrative that bridges the M&M’s and Marvel universes. Specific exclusive M&M’s packs will be available only at Walmart stores, providing an incentive for shoppers to visit the retail giant.
Details regarding the exact number of collectible packs, the full list of featured Marvel characters, or the specific release date for the comic book were not provided. The duration of the promotional campaign and further details about the “Avengers: Doomsday” movie tie-in are also not specified in the announcement.
Story summarized from the original created by Justin Boggs on www.kgun9.com, see more information here.
