Spirit Christmas Bolsters Holiday Presence with Expansion to 44 Stores
Spirit Christmas is expanding for the third year, with 44 stores opening across the United States this holiday season, an increase from 30 last year. The brand, a spinoff of Spirit Halloween, will introduce locations in the South, including South…

Tucson, AZ, October 9, 2026 —
Spirit Christmas is set to increase its retail footprint for the third consecutive year, announcing plans to open 44 temporary stores across the United States for the upcoming holiday season. This represents a significant expansion from the 30 locations operated in the previous year.
The brand, which is a distinct seasonal offering from its parent company Spirit Halloween, will be introducing its seasonal retail spaces to new regions in the southern United States. Confirmed states for these new locations include South Carolina, Tennessee, and Florida. These stores will offer a curated selection of holiday-themed merchandise, including decorations, festive apparel, and gift items designed to cater to seasonal shoppers.
The expansion indicates a growing strategy for Spirit Christmas to capture a larger share of the holiday retail market. While specific details regarding the exact number of stores per state or the precise opening dates were not provided in the summary, the overall increase in store count signals a commitment to broader market reach. The company’s strategy for this third year of expansion focuses on introducing its concept to markets where it may have had less presence in previous years.
The merchandise available at these pop-up locations is intended to cover various aspects of holiday celebrations, from home decorating to personal attire and gift-giving. The retailer has not provided further details on the specific types of decorations, apparel, or gifts that will be featured beyond these general categories. The contractor responsible for the store build-outs or the specific timeline for these openings beyond the general “holiday season” were not detailed.
Story summarized from the original created by Justin Boggs on www.kgun9.com, see more information here.