Drizzle it. Dip it. Mix it. Tajín’s newest swicy sauce turns everyday snacking into a flavor adventure—available at select retailers nationwide.

HOUSTON, Oct. 22, 2026 /PRNewswire/ — Your snack cravings just got a juicy plot twist. Tajín® introduces NEW Tajín® Twist Chamoy, a new sweet-and-spicy sauce that invites fans to get playful with their favorite candies, frozen treats, fruit and drinks. From gummy bears with a kick to a swirl of sweet heat over soft serve, a little Tajin Twist Chamoy opens up a whole new world of flavor.

What exactly is chamoy? Chamoy is a beloved Mexican sauce that brings sweet, tangy and salty flavors together with a touch of chile. From fresh fruit and candy to frozen drinks, chamoy adds a delicious twist that makes every bite or sip more exciting.

Tajín Twist Chamoy Sauce brings that experience to life with a carefully crafted blend of chile peppers, balanced with lime and sweetness, and no added colors or flavors. Made for drizzling, dipping and mixing, it’s an invitation to explore new flavor combinations and give every day favorites a sweet and tangy Tajín twist.

“Some of the best flavor discoveries start with a little curiosity, and Tajín Twist Chamoy gives everyone a delicious reason to experiment,” said Javier Leyva, Director of Tajín USA. “Whether you’re giving your favorite gummies a sweet-and-spicy makeover or adding a drizzle to a frozen treat, we want every bite to feel fun, surprising and unmistakably Tajín.”

Ready to give your favorites a Twist? Start here:

• Give gummies a glow-up: Toss gummy bears, peach rings or gummy worms with Tajín Twist Chamoy for a chewy treat with a sweet-and-spicy kick.
• Turn up the chill: Drizzle over vanilla soft serve, fruit sorbet, ice pops or shaved ice for a cool treat with a bold finish.
• Make fruit more fun: Add a splash to frozen grapes, berries, or mandarins s for an exciting balance of sweetness and spice.
• Mix up your sip: Swirl into a fruit slushie or use as a flavorful rim for a mocktail.
• Double the Twist: Pair the sauce with a sprinkle of Tajín Twist seasoning to build your own candy or dessert creation.

Whether it’s a movie-night candy bowl, a Halloween party, an afternoon treat or a snack worth sharing, Tajín Twist Chamoy makes it easy to bring a little more adventure to the everyday. Try it! And share with us “What it’s like?” tagging @TajinUSA on social channels.

NEW Tajín Twist Chamoy is available at select retailers nationwide. For more information and inspiration, visit Tajín.com.

About Tajín
Industrias Tajín® is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 70 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.tajín.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-tajin-twist-chamoy-sauce-brings-an-out-of-this-world-flavorful-plot-twist-to-your-favorite-treats-302916106.html

SOURCE Tajín USA